Cherry Mathew Roy

Master of Science in Computer Science (Technology Innovation)

University of Washington

Bachelor of Technology in Mechanical Engineering

APJ Abdul Kalam Technological University

Cre8ive Nudge

• Business Growth & Monetization Strategy: Founded and scaled the digital agency offering UX and product design, UX consulting, design strategy, and development services, driving a 300% increase in client conversions within six months.
• AI-Driven Decision Making: Led user research and competitor analysis leveraging AI-powered analytics to provide actionable insights that optimized stakeholder decision-making and enhanced product-market fit.
• Cross-Functional Execution: Managed multi-disciplinary teams across design, engineering, and marketing, ensuring seamless collaboration and achieving a 95% stakeholder satisfaction rate.
• Revenue Impact & Client Retention: Defined end-to-end business and design strategies, resulting in INR 1.55 Million projected revenue growth till 2026 and fostering long-term client partnerships.

Magnasoft Consulting India Pvt. Ltd.

• Market Research & Lead Generation: Conducted competitive analysis and market research, qualifying 150+ leads and optimizing campaigns to achieve a 10% conversion rate, boosting website traffic by 35%.
• Data-Driven Growth Strategy: Developed insight-driven client pitches, driving 20% new business growth and reactivating six key accounts, while maintaining 85% client satisfaction.
• Brand & Content Optimization: Led content strategy and outreach initiatives, increasing engagement by 40% and strengthening brand visibility across digital platforms.

National Health Mission - Government of Kerala

• Process Automation & Efficiency: Led a 50-member team to implement a digital workflow system, reducing data entry errors by 25%, cutting training time by 40%, and achieving 98% real-time reporting accuracy by consolidating critical databases.
• System Migration & UX Optimization: Migrated 10,000+ COVID patient records to a centralized platform, improving data accessibility for 150+ facilities. Redesigned UI workflows, boosting data processing speed by 30% and enhancing district-wide reporting efficiency.
• Cross-Functional Leadership: Collaborated with government officials, healthcare staff, and IT teams to drive digital adoption, ensuring seamless integration of the new system and improved operational efficiency across medical facilities.

Product Development & Manager

• Designing an AI-powered assistive device to improve mobility and independence for individuals with Retinitis Pigmentosa.
• Leading the product development, user testing, and go-to-market strategy to make the smart glasses affordable and accessible.
• Collaboration with industry experts to integrate dynamic zoom, autofocus, and real-time navigation through reinforcement learning.

Product Design & Manager

• Owned end-to-end product design NLP-based CLI tool designed to simplify system monitoring through natural language processing.
• Defined product requirements & success metrics, conducted user research with 50+ system administrators achieving 93% accuracy.
• Implemented user feedback loop resulting in addition of 15 new features based on customer needs for system monitoring.