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Mobile App Launch Strategy

Developed and executed the launch strategy for a new mobile app, achieving 100k downloads in the first month.

Product StrategyGo-to-MarketAnalytics

Challenge

Launching a new mobile app in a competitive market with limited marketing budget.

Approach

  • Conducted market research and competitor analysis
  • Developed a phased launch strategy
  • Created a comprehensive marketing plan
  • Built partnerships with key influencers
  • Implemented app store optimization

Results

  • 100k downloads in the first month
  • 4.5-star average rating
  • Successful partnerships with 10+ influencers
  • Featured in top app stores