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E-commerce Platform Redesign

Led the redesign of a major e-commerce platform, resulting in a 40% increase in conversion rate and improved user satisfaction.

UX DesignA/B TestingUser Research

Challenge

The existing e-commerce platform had a high bounce rate and low conversion rate, indicating poor user experience and engagement.

Approach

  • Conducted extensive user research through interviews and surveys
  • Analyzed user behavior data to identify pain points
  • Created user personas and journey maps
  • Developed wireframes and prototypes
  • Conducted A/B testing on key features

Results

  • 40% increase in conversion rate
  • 25% reduction in bounce rate
  • Improved user satisfaction scores
  • Increased average order value